One year ago, Alii launched with a bold mission: to support women on hormonal birth control who were silently dealing with nutrient depletion, mood swings, headaches, and low libido—and didn’t even know why. But before it was a brand, Alii was a personal journey. A lived experience. A realization that something vital was missing from the conversation around contraceptive care.
That journey began with our founder, Melanie Hunter.
Melanie is a Certified Holistic Nutrition Consultant, but long before the credentials, she was just a young woman trying to figure out why she felt so off. She had been on birth control for years. It helped with her skin. It kept her cycle regular. But beneath the surface, she felt chronically tired, anxious, unmotivated, and disconnected from her own body. And no doctor seemed to connect the dots.
Driven by curiosity (and let’s be honest, frustration), Melanie began researching how hormonal birth control impacts the body—and what she found was eye-opening. Studies showed that birth control can deplete key nutrients like B vitamins, magnesium, zinc, and CoQ10, all of which play a role in mood, libido, gut health, and brain function. Yet no one was offering a real, targeted solution.
So she created one.
A Year Later: From Personal Mission to Powerful Movement
Alii launched with one product—Your Birth Control’s Best Friend—and one promise: we don’t mess with your hormones; we support the systems birth control strains. It’s a promise we’ve kept, every step of the way.
Over the past year, Alii has reached thousands of women across the country who were searching for answers and ready to feel like themselves again. From day one, this has been more than a supplement. It’s been a shift in the narrative—a chance to talk openly about the side effects so many silently experience and to offer real, research-backed support that fits seamlessly into your daily life.
We’ve received hundreds of messages and testimonials from women saying things like:
-
“I didn’t realize how off I felt until I finally started to feel better.”
-
“My energy is back. My mood is stable. I’m showing up in my life again.”
-
“This is the first time I’ve felt truly supported while on birth control.”
That’s what Alii is about.
Some Highlights from Our First Year
-
Launched our flagship formula packed with 14 essential nutrients
-
Shipped to all 50 U.S. states
-
Partnered with healthcare professionals and wellness leaders
-
Built a passionate community of customers who now know what’s missing—and how to get it back
-
Hosted webinars, shared myth-busting education, and answered real, raw questions about hormone health
-
Created a space where people feel seen, validated, and informed
What’s Coming in Year Two?
We’re not slowing down. The future of Alii is bigger, broader, and even more personalized. In year two, we’ll be:
-
Launching new formulas to support nutrient depletions from other common medications (like antibiotics, antidepressants, and antacids)
-
Creating more content and education tools so you feel confident and empowered in your choices
-
Growing our community, deepening our partnerships, and making sure you always feel like our priority
-
Continuing to fight the stigma around women’s health concerns by starting honest, informed conversations
Our mission remains simple: to help you feel supported, understood, and energized—not in spite of your birth control, but alongside it.
A Final Thank You
To everyone who believed in this idea from the beginning—to those who took a chance on a new brand, shared your story, or told a friend: thank you. We see you. We’re doing this with you. And we’re only just getting started.
Here’s to one year of showing up for our bodies.
Here’s to a second year of doing it even better.
With endless gratitude and love,
The Alii Team 💛
